Online Text Blast Service: send text messages from your PC

Online Text Blast Service: send text messages from your PC


Online text blasting services are available to broadcast SMS messages from your PC, up to hundreds, even thousands of people at the same time. Online technology is available today and companies, schools and organizations can manage their SMS programs without the need for hardware or software (SMS stands for Short Message Service).

Start-up costs are not expensive and you can start almost immediately with your SMS program. There are text service bureaus available that are accessible online, so that you can log in to their portal and established broadcast systems and with which you can share their 'shortcode'. If you do not want to outsource, you can always create your own system, but setting up a private SMS system is very expensive and time-consuming and can cost hundreds of thousands of dollars and months to regulatory approvals and red tape.

There are many ways in which text messages are used commercially in marketing programs and daily new text applications are emerging in the education, sports, arts and non-profit sectors. Here are some basic principles that you need to know before you start texting online:

1) The first thing you need to create a successful SMS program is a list of mobile phone numbers of people who have signed up to receive your messages. The operative words here are "opt-in". Nobody is allowed to send a message to someone who has not yet agreed to receive a message from you, and there is no such thing as a list that you can purchase from an external source that you can upload to your account to start texting to. People must give you permission to be on your list, point. There are three ways to compile your list of mobile numbers. You can collect them online, on paper forms that give you explicit permission, or you can have people send a keyword to your text account by using a short code.

2) Short codes are 5- or 6-digit numbers assigned or purchased by private SMS operators to allow mobile phone owners to request information, vote or join a text list. If you work with an Bulk  SMS service agency, you can "share" their short code and choose unique keywords that you can use for your business and organization. Suppose you had a restaurant that specialized in hot dogs. You can reserve the word "HOTDOG" and then link it to the shared shortcode of your service provider. Then you could include a promotion in your ads that says: "To get our instant 2-for-1 hotdog discount coupon, simply text the word HOTDOG to 12345." (12345 is the short sample code.) People see the advertisement, text the word to that number and immediately receive a pre-programmed discount coupon from you so that they can show the waitress in your restaurant. In the meantime you can also send future discount coupons once they have signed up.

3) Be very careful with how you manage and use your list. It is strictly illegal for marketers who use an automated system, such as car mailers, to call or text mobile phone numbers. The restrictions are ironclad and the punishments are strict. If the carriers of mobile phones, such as T-Mobile, Sprint or AT & T, discover that a text blaster abuses their customers, they will immediately block access to their subscribers. The federal FCC can also occur. The legal process in court can be expensive, and worse, the fines can be devastating. Anyone entering the mass texting arena is reminded to ensure that each mobile number on its lists is provided by someone who has given permission (with back-up evidence) to be recorded.

4) Texting can be very effective in sending timely information, because unlike e-mail or voicemail, the vast majority of mobile phone users actually read their text messages, usually immediately. Moreover, unlike e-mail, SMS messages are stored of unwanted e-mails sent by spammers, so when a person receives a text message, they consider it relevant or important. Surveys indicate that e-mail is less important than texting with the younger generation, which finds e-mail 'too slow'.

In general, the sending of text messages to customers, patrons and fans will increase significantly and become part of the text culture of direct information and communication.

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